In this age of digital publishing, old-fashioned brick-and-mortar book stores have to rethink their image in an attempt to remain relevant. The British Museum in London has taken an innovative approach with their own bookshop: they’ve installed a “wheel of books” for the bookshop’s display window. Designed and built by London-based Lumden Design, the “wheel” is comprised of 270 actual books and stands 2 meters (7 feet) in height.
Perched conspicuously at the shop’s entrance, is already achieving its objective in making visitors stop and visit the store. They’re certainly snapping plenty of photographs of the wheel.
“We have strived to create a compelling retail environment which compliments the majesty of the Reading Room, as well as enhancing the architecture of Lord Foster in the Great Court itself,” Lumden declares, referring to a separate area within the shop.
With the advent of e-book readers and various devices to distract people, it’s nice to know a collection of traditional books is attracting people. I guess, sometimes, you just have to think outside of the…er, wheel.