Some projects are just doomed to fail from the start. Many of those ventures are poorly-conceived and executed, while others are just plain stupid. In the case of the “Falling Man NFT”, it’s one of the worst ideas anyone could have envisioned.
I still don’t really understand what an NFT is, but the concept has become a curious part of the digital art world in recent months. The “Falling Man NFT” comes nowhere near artistic or humorous. It’s a pathetic remake of the photo of one of the 9/11 victims plummeting from a World Trade Center Tower. Many people either fell or leapt to their deaths from those massive buildings on that fateful day. Richard Drew, an Associated Press photojournalist, captured the image that has become an iconic and painful memento of the tragedy.
GameStop had placed the NFT – created by someone named Jules – with the caption “This one probably fell from the MIR space station”; perhaps a reference to the Russian structure that operated from 1986 to 2001. After the outcry, GameStop removed the NFT from its marketplace. The company had already experienced some financial setbacks as the pandemic ravaged the U.S. economy and closed a large number of stores in 2021.
This certainly won’t help them rebuild their reputation.
As a writer and blogger, I know full well that artists are always broaching unknown territory to stun people out of complacency or into some sort of awareness. Yet, some things are still too sensitive to mock, especially for profit.